Ireland 2023: Keep the Bid Alive

Up until 2 weeks ago, Ireland’s bid to host the 2023 Rugby World Cup looked unstoppable. The bookies had us hot favourites, politicians were milking every opportunity for positive press, and social media was rife with daydreams of the greatest tournament ever staged. Neeson and Geldof had us all convinced.

Then, disaster struck. The World Rugby Technical Report turned everything on its head. That damning document tripped us up on the home straight, placing Ireland last in their recommendation behind South Africa and France. While hopes look bleak, there’s still time to convince the various unions across the globe that Ireland should get their vote. After all, there’s a few factors the technical report didn’t consider:


Atomic Sport is a creative agency that helps sports organisations grow through marketing planning, strategy and execution. Contact if you are leading a sports organisation and planning for growth.