Forget employees. Think ambassadors.
Imagine it’s three years from today. And you’re really happy—your employees are truly engaged in the direction of the organisation, staff churn defies the industry average and employees are now advocates—using the most powerful tool in HR, word of mouth, to drive recruitment of outstanding talent.
Let’s face it, the best companies in the world don’t have employees, they have flag wavers, ambassadors and advocates. And it’s not because they have funky bean bags or free snacks. It’s because they believe in the organisation: its direction, its vision, its plans for their future. And that belief can’t be bought. But it can be nurtured.
And yet, here you are watching decisions get made in the same old way, having to fight tooth and nail to justify the budget to implement basic good practice, let alone be one of the pioneering organisations that puts talent at the centre of its growth strategy. Watching the same old habits creep around when the world seems to be moving on.
You’ve seen the future. You want to be right there in the middle of it. How are you going to start turning the big oil tanker that is your organisation and point it in the direction that you want it to go?
First off, you’ll need to maintain that socially-attuned, employee-centric mindset that positions you as a HR leader or talent specialist, but now you’ll also have to calculate like an economist, campaign like a politician, inspire like a motivational speaker, and persuade like a marketer. Sounds easy doesn’t it?
Let’s start with some principles: some rules to live by, to help guide the decisions that must be made to help make that future a reality.