To appeal to a diverse and geographically distributed talent pool, we developed multiple content approaches to work on the website, on social media and at events.
Our ‘Career Snaps’ are innovative video formats that capture Techies’ backgrounds, work lives, technology passions and lifestyles in just twenty seconds. ‘Leaders’ videos profile A-players who’ve come from overseas to work in Irish tech – content that inspires and attracts other leaders in their fields to strongly consider Ireland.
“Atomic DNA have a deep understanding of the mindset of top tech talent. That has meant content and messages that speak to them on their level and really motivate them.”
Karl Flannery, CEO Storm Technology and Chair, Tech/Life Ireland Steering Group
Techlifeireland.com – developed with our partner Radical – uses the Indeed API to allow candidates to access an immediate and intuitive job search of Ireland’s tech career opportunities and a variety of other resources to influence techies to make the move to Ireland. Over 15,000 overseas techies subscribe to our email and social channels, and 90% of them say Tech/Life Ireland has helped their relocation decision.