story of Europe’s
best place to
After extensive diagnostic research, we recognised the need to bring Salesforce’s four core values of trust, growth, innovation and quality to life in a way that would not only engage existing employees but also attract new talent that aligns with the company’s family culture. To tie this together, we set out to create a content factory that would let its people share their own stories, in their own words, in a way that allowed their personalities and passions to shine.
Bringing the Salesforce EVP to life
People are proud to work for Salesforce — and who better to describe the company’s culture than those who live and breathe it every day. We developed a digital campaign called “Join the Family” that explained the concept of Ohana and reinforced the company’s values through the eyes of its employees. Anchored by a scrapbook aesthetic that combined a mix of personal images, keepsakes and photography, we captured the energy of Salesforce and its employees.
Pulling in top talent
To help Salesforce attract the talent it needs, we redesigned its careers site and created employee-centric videos and blog posts that celebrated its people and culture. Staff shared their favourite parts of working at Salesforce while a mix of original photography, videos and personal images painted a picture of the company’s willingness to support its employees’ passions and interests outside of work. Additionally, we developed assets specifically for social media that would showcase the Salesforce culture and drive traffic to the careers site.
“Atomic DNA really helped us to ask the right questions of our employees. The content they’re creating really showcases our culture and purpose and helps us retain our best people and attract new ones, across our European offices.”
Claudine Wilson, Head of Employee Success EMEA, Salesforce