What makes
a great place
to work?
Its people.


Salesforce is a global b2b technology powerhouse, whose workplace culture is becoming as well-known as its cloud-based product lines. Every year you will see Salesforce listed in the likes of Forbes, Fortune and Time for their incredible growth and continuous innovation in the b2b space, however, what you’ll also find is that Salesforce is built on an amazing culture of giving back and Ohana.

With hundreds of fantastic employee stories, a vibrant CSR division, and an aspirational company mission, Atomic’s task was very clear; help the Salesforce team capture this vibrancy and character and translate it into impactful imagery and content.

Working in partnership with the Salesforce EMEA creative team, we designed Salesforce Ireland’s culture book which formed part of their winning entry to Great Places to Work Ireland.

We produced all of the featured photography in the book, shooting over 40 individual employees. Employee stories were brought to life through considered art direction and curation.

“Atomic DNA really helped us to ask the right questions of our employees. The content they’re creating really showcases our culture and purpose and helps us retain our best people and attract new ones, across our European offices.”

Claudine Wilson, Head of Employee Success EMEA, Salesforce

After some amazing results Salesforce are of course not resting on their laurels; this year the employee success team are taking a major step in reshaping their employee stories to be digitally and socially optimised. Adding video and audio to the mix, we will see the organisations personality come to life on a much bigger platform. We are delighted to partner with them on this program; already into post-production it is going to be one of our most exciting campaigns to date, so watch this space.

If you need help bringing your employee stories and personalities to life, take the time to get in touch for an initial discussion with our team.

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