Global to Local:
Tuesday, 3 December
8:30am — 12:00pm
Learn the 8 essential ingredients for developing effective B2B campaigns.
Register for Atomic Beta’s next event co-hosted with research and advisory firm SiriusDecisions, a Forrester company, to learn how to implement locally relevant campaigns at scale that support your global business objectives.
Join fellow B2B marketing leaders for an interactive workshop led by international experts in the field and gain practical insights to drive your own go-to-market strategy such as:
- Aligning your local marketing objectives with global goals
- Mapping your campaign architecture to the buyer’s journey
- Choosing the right metrics to demonstrate impact
- Elevating your campaigns with practical exercises.
If you would like to improve the impact of your B2B marketing campaigns but you’re not sure where to start, this is a must-attend event.
It’s no longer possible to register for this event.
Meet the Speakers
J Jennifer Rouse
Research Director, SiriusDecisionsRead More
Research Director, SiriusDecisions
Jennifer is a high-tech marketer with over 20 years of B2B experience. She transitioned into strategy following a successful career in sales, managing millions in revenue targets annually, and today advises marketing and sales teams on everything from go-to-market planning and demand generation to customer experience. Adept at market, industry, persona and account-specific research and analysis, as well as content creation and delivery, Jennifer focuses on creating a compelling learning journey that drives business and the market.