Global to Local:
Building Effective
B2B Campaigns

Tuesday, 3 December
8:30am — 12:00pm

Iveagh Garden Hotel

Learn the 8 essential ingredients for developing effective B2B campaigns.

Register for Atomic Beta’s next event co-hosted with research and advisory firm SiriusDecisions, a Forrester company, to learn how to implement locally relevant campaigns at scale that support your global business objectives.

Join fellow B2B marketing leaders for an interactive workshop led by international experts in the field and gain practical insights to drive your own go-to-market strategy such as:

  • Aligning your local marketing objectives with global goals
  • Mapping your campaign architecture to the buyer’s journey
  • Choosing the right metrics to demonstrate impact
  • Elevating your campaigns with practical exercises.

If you would like to improve the impact of your B2B marketing campaigns but you’re not sure where to start, this is a must-attend event.

Meet the Speakers

Jennifer Rouse

J Jennifer Rouse

Research Director, SiriusDecisions

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Niall Dowling

N Niall Dowling

Group Strategic Director, Atomic Beta

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Trevor Daly

T Trevor Daly

Business Director, Atomic Beta

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