Guide to ABM
How to get started with account-based marketing
There’s one problem every B2B business will inevitably face: How can we be sure we’re reaching all of the decision makers in key accounts?
You can’t be—not unless you’re focusing sales and marketing resources on building personalised value propositions and showcasing them with the right message, on the right channels, at the right time.
Instead of a scattershot approach designed to reach the largest possible number of prospects, account-based marketing will concentrate your efforts on accounts that will yield the most benefit for your business.
Get a better understanding of how to:
- Align marketing and sales
- Fit ABM into your existing strategy
- Choose the right accounts for ABM investment
- Identify the right metrics to track
- Get started with a pilot process
Watch our recent webinar on account-based marketing readiness
Webinar with guest SiriusDecisions