87% of marketers implementing ABM say it delivers higher ROI than any other type of marketing.*
Companies practising ABM are not only experiencing better alignment between sales and marketing, it’s helping them focus on higher value customers that are a better fit for their business.
Employing an ABM strategy, however, requires a shift in thinking and way of working. It’s about bringing people, processes and technology together to create a personalised value proposition for a targeted set of accounts–whether these are prospective or existing customers.
Join fellow marketing leaders for a morning of interactive sessions backed by leaders in the field and gain critical insights to drive your ABM strategy including:
- Understanding the fundamental steps required to build an effective ABM strategy
- Assessing if your business is ready to adopt an ABM approach
- Aligning marketing and sales for long-term ABM success
- Supplementing your existing marketing strategy with ABM
If you’re interested in ABM, but not sure how to start–this is a must attend event.