Every year we spend 1% of our time on charities chosen by Atomic staff.
Everybody has a right to write. That’s the idea behind Fighting Words, a creative writing centre co-founded by author Roddy Doyle that helps children, teenagers and adults with special needs to discover and harness the power of their own imaginations.
There are nine Fighting Words centres around the country, offering workshops for primary and secondary schools as well as weekend programmes and summer camps. All tutoring is free and delivered by over 400 volunteer tutors from all walks of life.
“Kids have incredible imaginations and it’s important to make sure they are given every opportunity to creatively express themselves, no matter their age or their background,” says Lyndsay McGregor, Atomic’s Content Editor and a volunteer tutor at primary school workshops. “A big part of my job as a tutor is encouraging the kids to think about what happens next and why, and spelling and grammar always take a back seat to the story. We want to stoke the fires of imagination, not smother them.”
Click here to learn more about Fighting Words.
St Martin’s School, Kenya
At Atomic, we believe no child should have to go hungry. That’s why we took part in a feeding programme at St Martin’s, a severely disadvantaged school in Nairobi, Kenya.
Three Saturdays a month, 2,000 students from the Kibagare slum receive what for many is their only food that weekend.
Our Managing Director, Stephen Quinn, and Creative Director, Stephen Kiernan, were at hand to capture footage of the programme, even holding an exhibition afterwards to help raise €10,000 in much-needed funds.
Stephen Kiernan was blown away by the reception: “Working on this project was one of the most rewarding experiences of my life. I was totally unprepared for the harsh reality of entering the Kibagare slum, but the warmth and positivity of everyone we met was truly unforgettable.”
Click here to find out more.
The SCOOP Crew
SCOOP aren’t your average charity, which is what drew Creative Director Greg Mutton to them in the first place. “A lot of charities are really depressing in their messaging – these guys were the opposite,” Greg said.
SCOOP put on gigs and other events to raise money for children living through poverty. Because the amount they raise varies from gig to gig, planning ahead was difficult. To get around this, they set up the SCOOP Crew – donate a set amount each month, and receive free tickets to all their events along with other perks.
Greg worked with designer Eamonn Hall to create posters and social posts for the SCOOP Crew launch, helping membership grow from six to over 250. Now SCOOP can pay for a psychologist to treat women and children in a refugee camp in Syria.
Click here to find out more about SCOOP.
Down Syndrome Ireland
The experience of a friend or family member can really bring home a cause for us.
“I have a personal connection with Down Syndrome Ireland through my brother Declan,” says Patrick Murphy, head of Atomic Sport. “He’s benefitted hugely from the support they offer.”
When Down Syndrome Ireland reached out, Patrick and designer Eamonn Hall were only too happy to help.
Atomic helped craft a design style which could be easily rolled out for upcoming events. “They were terrific to work with, and grateful for everything we did,” Patrick says. “It was a fantastic experience for everyone involved.”
Click here to find out more about Down Syndrome Ireland.
Save the Bees
No bees means no pollination, which means no plants & eventually no food. This is serious.
Yet, people seem determined to ignore the problem. Not so Siobhan Cullen, our production designer.
She collaborated with Save the Bees, a project to raise awareness of the importance of bees to our environment, by producing posters outlining a pollination plan for schools.
“I was delighted to be able to work on something that in some small way might help the situation,” Siobhan says.
Robyn’s Life Trust
There’s no good age to get cancer, but childhood is particularly tough.
Fourteen-year-old Robyn Smyth has been battling neuroblastoma, the most common form of cancer in kids, for the last ten years.
Digital designer Paul Byrne felt a deep personal connection to Robyn’s story – his partner’s sister passed away from neuroblastoma in the 80s – and jumped at the chance of helping Robyn and her family.
“Robyn’s Trust were fantastic to work with,” he says. “I helped them overhaul their website so they can receive donations and promote fundraisers more easily, and suggested ways for them to use social media.”
Click here to find out more about Robyn’s Life Trust.
A Lust for Life & Pieta House
As we’re confronted by ever more increasing negativity it’s time for positivity to win out.
For this reason Caroline O’Grady helped put together the Sound Effect campaign – to celebrate small acts of kindness that show, deep down, there’s no such thing as a bad person.
“We asked people about the soundest thing anyone had ever done for them,” says Caroline, who took the reins on the project. “The result was a great two-minute video to highlight how small acts of kindness can have a big effect.”
Click here to find out more about the project.