http://www.atomic.ie Atomic Mon, 02 Apr 2012 19:24:09 +0000 http://www.atomic.ie en http://www.atomic.ie/Rory-McIlroy http://www.atomic.ie/following/atomic.ie/Rory-McIlroy Mon, 02 Apr 2012 19:24:09 +0000 Atomic 3123360 <img src="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_1_905.jpg" width="905" height="390" width_o="905" height_o="390" src_o="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_1_o.jpg" data-mid="15957650" border="0" align="left"/> BRIEF - Atomic was tasked with getting fans closer to the world's most exciting golfer and giving them an exclusive insight into his life on and off the course. INSIGHT - Uniquely driven and self assured, we knew Rory was his own man so we didn't try to impose artificial branding constructs on his personality. Instead we gained privileged access to this elite golfer's life, spending time getting to know him and understanding what makes him tick.APPROACH - Our creative concept presented the real Rory; rapidly becoming the world's most popular golfer. We created an unadorned visual style for Rory and new website and produced imagery and content that captures his raw essence: no hair and make up, no crew, no setups. Just the way Rory wanted it and the way we love doing it. Our solution is what we hope will become the benchmark for the world's top sports stars. Un-engineered, real and a means to bring lovers of the game closer to their heroes. <img src="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_insitu_1_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_insitu_1_o.png" data-mid="15959722" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_insitu_2_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_insitu_2_o.png" data-mid="15959726" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_insitu_3_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_insitu_3_o.png" data-mid="15959729" border="0" align="left"/><img src="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_insitu_4_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_website_insitu_4_o.png" data-mid="15959734" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_pics_905.png" width="905" height="617" width_o="905" height_o="617" src_o="http://payload41.cargocollective.com/1/2/92881/3123360/Atomic_rorymcillroy_pics_o.png" data-mid="15960783" border="0" align="left"/> <img src="http://payload41.cargocollective.com/1/2/92881/3123360/web_button.png" width="76" height="76" width_o="76" height_o="76" src_o="http://payload41.cargocollective.com/1/2/92881/3123360/web_button_o.png" data-mid="15965934" border="0" align="left"/> http://www.atomic.ie/G-Mac-by-Kartel http://www.atomic.ie/following/atomic.ie/G-Mac-by-Kartel Wed, 28 Mar 2012 16:46:04 +0000 Atomic 2676383 <img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_1_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_1_o.jpg" data-mid="15871185" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_2_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_2_o.jpg" data-mid="15871186" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_3_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_3_o.jpg" data-mid="15871187" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_4_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_4_o.jpg" data-mid="15871188" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_5_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_5_o.jpg" data-mid="15871189" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_6_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_6_o.jpg" data-mid="15871190" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_7_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_7_o.jpg" data-mid="15871193" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_8_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_8_o.jpg" data-mid="15871194" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_9_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_9_o.jpg" data-mid="15871196" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_10_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload18.cargocollective.com/1/2/92881/2676383/Atomic_G-Mac_by_Kartel_book_10_o.jpg" data-mid="15871197" border="0" align="left"/> CHALLENGE - Graeme McDowell makes an impression on and off the course. Our brief was to create a brand that could embody the man and live on applications as diverse as his website, licensed apparel and worldwide sponsor activity.SOLUTION - Taking inspiration from music, film and fashion we created a visual identity and tone of voice for Graeme that were at once global and intimate. Later, we brought to life his journey as he worked with Kartel to create a premium clothing range designed by a golfer for a golfer. We commissioned one of New York's most respected fashion photographer, Collin Hughes, to capture Graeme in his natural habitat and produced behind the scenes video and other content for online use. Finally, we designed a limited edition case-bound book that was sent to buyers in the world's most prestigious department stores. http://www.atomic.ie/Ben-Jerrys http://www.atomic.ie/following/atomic.ie/Ben-Jerrys Wed, 25 Jan 2012 13:44:08 +0000 Atomic 2674496 <img src="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_1_905.png" width="905" height="264" width_o="905" height_o="264" src_o="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_1_o.png" data-mid="15876453" border="0" align="left"/> <img src="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_2_905.png" width="905" height="264" width_o="905" height_o="264" src_o="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_2_o.png" data-mid="15876546" border="0" align="left"/> BEN & JERRYS - It doesn’t get much sweeter than working with the world’s favourite ice cream brand – we’ve been creating campaigns for Ben & Jerry’s since we launched Chocolate Therapy in Ireland way back in the mid noughties. The brand is famous for its distinctive visual style, self deprecating tone of voice and unerring social conscience: our role is to create original campaigns that tap into these iconic values while conveying a distinctively local feel. Our campaigns for Ben & Jerry’s put the emphasis on fun: from quirky copywriting to anarchic experiential events, media firsts and special builds we ensure Ben & Jerry’s maintains its place in people’s hearts as the world’s best loved (and most delicious) ice cream brand. <img src="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_3_905.png" width="905" height="615" width_o="905" height_o="615" src_o="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_3_o.png" data-mid="16011061" border="0" align="left"/> <img src="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_5_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_5_o.png" data-mid="16011325" border="0" align="left"/><img src="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_4_905.png" width="905" height="600" width_o="905" height_o="600" src_o="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_4_o.png" data-mid="16011330" border="0" align="left"/> <img src="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_6_905.png" width="905" height="376" width_o="905" height_o="376" src_o="http://payload18.cargocollective.com/1/2/92881/2674496/Atomic_Ben-Jerrys_campaign_6_o.png" data-mid="16011636" border="0" align="left"/> http://www.atomic.ie/Ladbrokes-Irish-Grand-National http://www.atomic.ie/following/atomic.ie/Ladbrokes-Irish-Grand-National Wed, 25 Jan 2012 13:40:58 +0000 Atomic 1572980 CHALLENGE - When Ladbrokes took over sponsorship of Ireland’s most prestigious and valuable steeplechase race, the event had a slightly stuffy image. The race was seen as elitist and lacked appeal to a younger, less hardcore horse racing enthusiast. INSIGHT - We saw the perfect opportunity for Ladbrokes to use the sponsorship to reinforce its brand positioning of putting its fans at the heart of the excitement of sporting events. The proposition ‘It’s Anyone’s Race’ turned the National into a uniquely accessible event: not only can almost any runner in the field win but any punter can go to or win on the event. SOLUTION - Our campaign featured people from all walks of life getting caught up in the excitement of the race and even included some real Ladbrokes regulars who turned out be naturals in front of the camera. On TV, outdoor, radio and online, we put the fun, excitement and accessibility back into the race and established this sponsorship property as the perfect vehicle to communicate Ladbrokes brand positioning. <img src="http://payload.cargocollective.com/1/2/92881/1572980/Atomic_Ladbrokes_GrandNational2011_1_905.png" width="905" height="307" width_o="905" height_o="307" src_o="http://payload.cargocollective.com/1/2/92881/1572980/Atomic_Ladbrokes_GrandNational2011_1_o.png" data-mid="15876810" border="0" align="left"/> http://www.atomic.ie/Odlums-TV http://www.atomic.ie/following/atomic.ie/Odlums-TV Fri, 06 Jan 2012 12:21:56 +0000 Atomic 2556592 CHALLENGE - Odlums is one of Ireland’s oldest & best loved FMCG brands with a strong customer heartland among older female customers – the Irish Mammy. Our brief was to open up a new, younger market for Odlums, tapping into the growing focus on home baking and healthy lifestyles to create a brand that was as appealing to a thirty something parent as to their mum or dad before them. INSIGHT - Our research with young parents unearthed a deep emotional connection to the Oldums brand but a lack of relevance to their very contemporary lives. We zoned in ‘moments of realisation’ where young parents twigged that their lives had changed for good and positioned Odlums as a trusted brand that allows them to spend fulfilling time with their kids. SOLUTION - Our TV campaign focused on two seminal moments in particular, the moment you realised you were turning into your Mum and the moment you realised lie-ins were a thing of the past. We presented a contemporary image of this heritage brand while using a warm, evocative style that cemented the strong emotional bond between consumers and Odlums. http://www.atomic.ie/Batchelors-Peas http://www.atomic.ie/following/atomic.ie/Batchelors-Peas Thu, 20 Oct 2011 12:27:13 +0000 Atomic 2178624 <img src="http://payload.cargocollective.com/1/2/92881/2178624/Atomic_Batchelors_Peas_48sheet_1_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/2/92881/2178624/Atomic_Batchelors_Peas_48sheet_1_o.jpg" data-mid="15876142" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/92881/2178624/Atomic_Batchelors_Peas_48sheet_2_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/2/92881/2178624/Atomic_Batchelors_Peas_48sheet_2_o.jpg" data-mid="15876143" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/92881/2178624/Atomic_Batchelors_Peas_48sheet_3_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/2/92881/2178624/Atomic_Batchelors_Peas_48sheet_3_o.jpg" data-mid="15876144" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/92881/2178624/Atomic_Batchelors_Peas_48sheet_4_905.jpg" width="905" height="453" width_o="905" height_o="453" src_o="http://payload.cargocollective.com/1/2/92881/2178624/Atomic_Batchelors_Peas_48sheet_4_o.jpg" data-mid="15876145" border="0" align="left"/> CHALLENGE - Batchelors Peas have been a staple of Irish cupboards for over seventy years but it’s probably fair to say they have never over-indexed on sex appeal. As eating habits change, this mature brand needed to boldly reassert its relevance to a new market as well as underlining its Irish provenance and nutritional credentials. INSIGHT - We reckoned the appeal of Batchelors Peas is their straight-forward and unfussy nature that puts the emphasis on taste and quality over innovation and modernity. We expressed that in the proposition: ‘Nothing fancy. Just very tasty.’ SOLUTION - Rather than shying away from our back to basics charm we decided to embrace it. We thrust (no pun intended) three of Ireland’s hottest Bachelor farmers into a campaign that’s getting more blushes than a Lovely Girls Competition. Large format outdoor formats drove traffic to Facebook where a voting app, exclusive content and competition expanded the engagement. Finally shopper marketing brought the campaign through the line to point of purchase. http://www.atomic.ie/HB-Random-Acts-of-Happiness http://www.atomic.ie/following/atomic.ie/HB-Random-Acts-of-Happiness Fri, 10 Jun 2011 14:54:01 +0000 Atomic 1573272 <img src="http://payload.cargocollective.com/1/2/92881/1573272/Atomic_HB-48-sheet-page-1_905.jpg" width="905" height="451" width_o="905" height_o="451" src_o="http://payload.cargocollective.com/1/2/92881/1573272/Atomic_HB-48-sheet-page-1_o.jpg" data-mid="15883281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/92881/1573272/Atomic_HB-48-sheet-page-2_905.jpg" width="905" height="451" width_o="905" height_o="451" src_o="http://payload.cargocollective.com/1/2/92881/1573272/Atomic_HB-48-sheet-page-2_o.jpg" data-mid="15883282" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/92881/1573272/Atomic_HB-48-sheet-page-3_905.jpg" width="905" height="451" width_o="905" height_o="451" src_o="http://payload.cargocollective.com/1/2/92881/1573272/Atomic_HB-48-sheet-page-3_o.jpg" data-mid="15883286" border="0" align="left"/> CHALLENGE - HB is one Ireland’s favourite brands - its Classics range of ice creams is only available in Ireland and has the unique charm of something conceived in the 70’s and 80’s. But a combination of bad summers and intense competition from other treats means impulse ice cream needs to constantly reinvent itself to stay relevant and perform commercially. INSIGHT - We were struck by the inherent sociability of ice cream – unlike crisps or chocolate it’s a treat best shared and we spotted an opportunity for HB to be the brand that allows people to share happiness among friends, family or colleagues. Random Acts of Happiness was conceived as a platform for an integrated campaign that sought to engage the consumer with one call to action: buy an ice cream for yourself and one for a friend. SOLUTION - A tongue in cheek outdoor campaign was the cornerstone of the above the line campaign - highly visible executions delivered strong cut through. 30 second spots were created for TV and radio and a national press campaign and multiple ambient formats rounded out the engagement. The campaign had a strong experiential dimension with street teams performing sampling and guerilla stunts integrating with Facebook content. Finally, shopper marketing drove impulse purchase of multiple units. Furthermore, Facebook fans doubled during the campaign to over 90,000. <img src="http://payload.cargocollective.com/1/2/92881/1573272/HB_pics_905.png" width="905" height="617" width_o="905" height_o="617" src_o="http://payload.cargocollective.com/1/2/92881/1573272/HB_pics_o.png" data-mid="16005419" border="0" align="left"/> http://www.atomic.ie/Chill-Insurance http://www.atomic.ie/following/atomic.ie/Chill-Insurance Fri, 10 Jun 2011 11:22:16 +0000 Atomic 1572586 CHALLENGE - Chill is the ultimate challenger brand in an intensely competitive insurance marketplace. Out-spent by its competitors, Chill needed to think and talk differently in order to cut through the advertising clutter, which was focused primarily on price. As an independent and customer-oriented broker, we saw an opportunity for Chill to own a distinctive positioning in the market. INSIGHT - Focus groups with our target customer quickly revealed just how painful most people found the process of researching and purchasing insurance and making claims. We recognised that if Chill could provide more value for money (lower prices and a customer experience that took the drudge out of insurance) it could aggressively challenge the bigger players.SOLUTION - We created the proposition ‘We’ll take it from here’ to describe Chill’s unique approach to taking hassle, frustration and boredom out of the customer experience. The proposition was rolled out across every customer touchpoint including call centre scripts, light-hearted direct mail and convenient ‘insurance shops’. An irreverent TV and online launch campaign featured Chill staff helping customers out of the most sticky of situations. <img src="http://payload.cargocollective.com/1/2/92881/1572586/Chill_Ad_1_905.jpg" width="905" height="468" width_o="905" height_o="468" src_o="http://payload.cargocollective.com/1/2/92881/1572586/Chill_Ad_1_o.jpg" data-mid="17060703" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/92881/1572586/Chill_Ad_2_905.jpg" width="905" height="468" width_o="905" height_o="468" src_o="http://payload.cargocollective.com/1/2/92881/1572586/Chill_Ad_2_o.jpg" data-mid="17060704" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/92881/1572586/Chill_Ad_3_905.jpg" width="905" height="468" width_o="905" height_o="468" src_o="http://payload.cargocollective.com/1/2/92881/1572586/Chill_Ad_3_o.jpg" data-mid="17060706" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/92881/1572586/Chill_Ad_4_905.jpg" width="905" height="468" width_o="905" height_o="468" src_o="http://payload.cargocollective.com/1/2/92881/1572586/Chill_Ad_4_o.jpg" data-mid="17060711" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/92881/1572586/Atomic_Chill_pics_1_905.png" width="905" height="245" width_o="905" height_o="245" src_o="http://payload.cargocollective.com/1/2/92881/1572586/Atomic_Chill_pics_1_o.png" data-mid="16006645" border="0" align="left"/>