We’re big fans of the 100 Design Archive. It is a slick new repository for collecting and archiving visual communication projects of merit. But most importantly it’s Irish. It’s created by Irish designers for Irish designers. It aims to showcase the work that has shaped the past, present and future of the Irish design landscape by providing a robust, curated database of the best of contemporary Irish design.
The 100 Archive is unique in that it focuses on the individual, the designers that have created the work - the people who are regularly overlooked when it comes to awards and adulation. The creative industry in Ireland can be cruel world, one in which the media buyer will often receive the plaudits for good work ahead of the lowly designer. The 100 Archive goes some way to redressing this imbalance by creating a transparent record of the best of Irish design work and the individuals that made it happen.
The way it works is that designers submit work to an ongoing curated feed of the best work from Ireland and Irish designers abroad. At the end of each year, a professional and archival panel conduct a critical review of all projects and 100 pieces are then selected for inclusion in the archive.
Atomic is delighted to announce that we have had three pieces of work selected for inclusion in the permanent historical archive. Our branding projects for Rory McIlroy, Bombay Pantry and G-Mac by Kartel were all deemed to be “works of excellence” that are “societally or culturally significant”. We’re proud to have our work featured alongside works from the best practitioners that Ireland has to offer.
To learn more about the 100 Archive or to peruse the work click here.