The latest piece of our Life Style Sports campaign for the Rugby World Cup is an online video with a difference. For many people (particularly those working at Atomic) rugby is not just a sport; it’s a religion. So we had a lot of fun bringing this idea to life with a lighthearted version of the national treasure that is The Angelus. We gathered Irish rugby stars Ian Madigan, Conor Murray and Robbie Henshaw, a host of Irish fans and even some meerkats together to pause for a moment and show that when Ireland calls, we all answer.
Conor Mulhern from Rattle, director Tony Lundon and Dean at Reelgood deserve a big thank you for their stellar work on this project.