It’s a brave new world of fragmented audiences, markets and media, the era of the big, budget-blowing TV ad is done. TV is only part of the mix. Our audience is snap chatting, instagraming, posting, tweeting, clicking and more. The big idea is now delivered in many forms - on the street, online, in-store, on TV and on mobiles. We believe in single-minded thinking across scattered media. The big idea is now a gestalt, an organised multitude that is more than the sum of its parts. We do more. More small, clever stuff to get big rewards for your brand.
Common wisdom says that when you hear hoofbeats think horses, not Zebras. However, if you choose obvious thinking, you make obvious communications just like everyone else. Think Zebras, because the world is full of brands and agencies thinking horses, shouting about horses and flooding every channel, webpage and feed with a stampeding herd of horses. Zebra ideas are different, brand defining and defy the clutter.