You really would be forgiven for not noticing that #Rio2016 is in full flow. Not really. It's everywhere. Interesting part of it for me is that lots of commentators are pointing to the dropping numbers of TV viewers in the US and saying live broadcast of sport on TV is dead. This despite that TV audiences for sporting events all over the world are growing. #RWC2015 was a massive TV success for example. People in the US aren't watching the Olympics because of the delayed coverage. But also because of all the doping scandals. So, can we stop saying TV is dead. Because it isn't.
If PPC is your thing then you'll be delighted to hear that the character count has increased by a whopping 45! But what does that actually mean and how can you make it work for you? Fear not,someone wrote about it.
So last time out we had the Instagram Stories update and now it seems Instagram have another feature they're going to knick from Snapchat. They're launching an events channel to curate users content. Yoink!
So Google has had a hard time when it comes to building successful social media platforms. But what about video calling? Cross platform video calling at that. It feels like something they'd be good at. So they're launching Duo.
Pinterest is one of those networks that we don't talk about alot here, but it's it's always worth considering as a channel. And now they're introducing video placements. Which is obviously a big deal.
I've always been a big fan of Channel 4 News. Maybe it's the presenters? But I'm also a fan of their social and a video only strategy has created others fans of them too. Interesting read on their strategy on Digiday.
Snapchat are coming under attack from Instagram (or is it Facebook using Instagram as a proxy?) that much is clear. But they're not lying down. They're buying Vurb, but just what their plans are for the social search app aren't clear.
One of the things I hear friends and family with young children ask is how old is old enough for their first phone? What if it wasn't a phone, but a watch. One that let you contact and locate them? That's why Tinitell is this weeks covetable item.
But seriously, despite all the bullshit that has engulfed #TeamIreland in Rio, we can't but admire our athletes for their performance. To qualify is a feat in itself, so well done all, you're doing your country proud. The other guys, not so much.