Who are the April Fools?
Is it just me or is April Fool's just a mini version of Christmas when it comes to really boring samey campaigns? My views on Christmas ads are well documented but after witnessing some of the utter dross that brands around the world served up as April Fool's pranks I'm beginning to feel the same about the first day of April campaigns. So if you're thinking about doing a prank for April Fool's next year, just make sure it's epic and you nail it.
This is huge. You've seen posts on joe.ie etc telling you what Whatsapp have done, but I'm not sure if you realise how big a deal it is. So you should read this. Because encrypted messaging for 1 billion people is huge.
Pinterest have been working on their advertising product and it looks like they're pretty much there. This leaked pitch deck is an interesting insight to what they're going to offer advertisers and worth a look see.
Facebook Messenger was never intended as just a messaging platform. They want you to do all sorts of things with it, like send money to friends etc. And now it looks like they want you to use it in store to pay for things too!
This is awkward. Not that I'm saying it's happening, but say your partner was cheating on you and using Tinder to do it. How do you find out? Well just shell out $5 and you'll know for sure. I'm sure they're not though.
Watch a lot of sport? Pay for Sky Sports or maybe the BT package? Yeah well Twitter will lead us on a new path later this year because they won the rights to stream Thursday Night NFL. This is the future of sport people.
If you follow me on Twitter you'll know that I blog from time to time, and I post them to Medium. Now Medium want to become a place for publications to host. So they've introduced Medium for Publishers. Interesting.
We all know that Twitter has being ringing the changes of late. Some of them have been good, others not so much. The latest change wants you to share stuff via DM. Basically they want you to DM each other more often.
Going away for the weekend is great. Until you realise that you're about to rock up to a fancy hotel with a bag Worzel Gummidge wouldn't be seen dead with. So this weekend bag from Zara is this weeks covetable item.
And that's it for this week. Hope you get some good stuff out of it. And I'm sure your significant other isn't cheating. I just thought it was an interesting thing that I should share. Hopefully it doesn't backfire spectacularly on me!