50 up. I should celebrate, instead Imma rant.
The iPhone 7 is in the wild. There's some sort of shortage of the black ones or something. Then there is also the lack of the headphone jack. So some YouTuber made a vid purporting to show how, using a drill, you could make your own one. Now, I know that's a bad idea. So do most people. But not everyone. And if even just one person who responded saying they did it was being sincere, then it's a total dick move. Because you don't create that kind of content without knowing that it's possible that someone will try. And you know if they do, they'll ruin their phone. It's not a defence to say they're stupid for trying. It's not a defence to say, it was a joke. If you make the video - own it. But it's no different to say an email phishing scam. You do it because you know someone, somewhere is going to fall for it. And that's not cool.
You've likely seen reports about Facebook's video metrics giving out bad information over the last 2 years. It seems they've been overstating results. It's kind of complicated, so this is a good explainer.
There are some campaigns on Social that really are amazingly smart. This is one of those. It may seem like your average beautiful rich person of Instagram account, but the message is cleverly woven in to each image. Check it out.
We've covered WhatsApp's end-to-end encryption for all users and now it looks like FB Messenger is starting a roll out too. I just checked it out and it's a weird UX but maybe it's still beta? Check it out.
I'm sure you've noticed that Instant Cameras are on fleek at the moment - and that's what this week's Covetable Item is. But it's from Leica, their first. So it's probably going to better than any other camera you own. The want is strong.
So Twitter apparently rolled out Moments for all users - like, you can now create your own Moments. And that's great news. I can create Moments. But I can't see them. Because we don't have Moments in Ireland. Hmmmm.
WhatsApp announced some functionality updates last week and to be fair, they're pretty good. You can now tag a person in a group chat and quote reply to a message. Welcome updates. Still no .gif support though. :sadface:
Facebook Instant Articles is great for readers. Not for publishers. It's eating all their traffic. And that means it's eating revenue too. And so perhaps a backlash has begun? It'll be interesting to see if the trend continues.
The US Election will be over soon. But until it is, I suspect we'll see even more of these kind of takedowns. What makes it interesting is that this if the 1st time USA Today has ever endorsed a candidate.