New Balance are the official kit sponsor to Athletics Ireland. We developed the ‘New Balance. New Breed’ platform to showcase the next generation of top Irish athletes. This platform was brought to life in a series of visuals for outdoor posters, press ads and online content featuring the elite athletes Fionnuala Britton, Karl Griffin, Thomas Barr and Jessie Barr wearing the New Balance kit and the new Fresh Foam Zante shoe.
Working with the individual athletes, we identified the single, deeply belief that drives them to excel. The ‘New Beliefs’ appear to emerge from within the athlete, each a personal motto of an elite athlete on the cusp of world success.
The 6 tweets that went global.
We developed a social media campaign with Audi Ireland to reverse the stereotype about women drivers and challenge people to question their assumptions. The idea was disruptive and simple. 6 tweets, ostentatiously conforming with the stereotypes of women drivers, that linked to very unexpected content - articles about real women driving business and innovation.
The campaign went stratospheric fast. It was retweeted hundreds of times by members of the twittocracy, including Swiss Miss, Ad Freak, Design Taxi and Inc. The retweets gave us an estimated reach of over 5 million people all over the world. In addition of the thousands of people who read the tweets and clicked through to the articles, over 50,000 people explored further and clicked through to our campaign video.
The campaign was featured in local and international newspapers, top industry sites, blogs and commentators. So far, it’s been featured in Adweek, the Telegraph, DesignTaxi, the Mirror and Inc to name just a few. As the headline in the Daily Edge reads, “Audi’s new campaign challenges stereotypes of women drivers and people are loving it”. A huge, completely organic effect for a simple idea with absolutely no media spend behind it.
We recently won the industry pitch for Spin FM and developed their new brand positioning, Be First. The Spin FM audience is young and connected. They need the relief from FOMO and Spin supplies it. Spin is first with the music and entertainment news that content carnivorous need.
We brought the platform to life in a series of iconic posters and print ads that showed the target directly plugged into famous artists. The posters featured the world famous artists, Florence Welch and Sam Smith.
Photography — Joseph Ford
88 Irish Athletes will travel to the 2015 Special Olympics World Games in LA later this summer. We created a video to celebrate the effort and commitment of the 88. The video was based on the simple insight that all Olympians are exceptional, special people.
This beautifully shot piece was voiced by Liam Neeson. ‘All Champions are special’ has since been run on european TV by the Special Olympics Europe to celebrate all of the european athletes involved in the games.
Leinster Rugby is one of the most successful rugby organisations in the world, and the leading professional sports team in Ireland. Unprecedented success on the field in recent years has presented the organisation with huge opportunities, and also huge challenges.
Atomic are currently working with Leinster Rugby in order to develop and utilise the Leinster Rugby brand to improve the fan, follower and sponsor experience associated with the club.
We look forward to revealing more Leinster Rugby campaigns in the coming weeks, months and seasons.
We’ve been having a lot of fun with radio at Atomic with our latest spots for HB Cornetto. We took the most serious of music, classical, and made it laughable for HB Cornetto’s 'Goodbye Serious' campaign. A simple idea, that was just a bit of an opus to record. However, with the help of Mick at Number 4 and an amazingly talented choir led by Jimmy Byrne, we got it done. The result was music to everyone's ears, a nice bit of radio that’s already receiving hymns of praise.
Play the videos to hear the Cornetto Choir sing the Classics, including 'Ride of the Valkyries’, “William Tell Overture” and 'Figaro’s Aria’.
Salesforce is a world leader in enterprise CRM and was voted the world's most innovative company by Forbes in 2011, 2012 and 2013.
Atomic works with Salesforce in the production of video, imagery and other content for global use. Recently we developed this employer branding video to showcase the company’s unique corporate culture
Atomic provides a specialist employer branding service to many leading Irish and multinational organisations. This spans advertising, digital content and brand films. To find out more, contact Niall Dowling.
Billy Horschel is the current FedEx Cup Champion. Atomic Sport were tasked with bringing Billy's personality and values to life on his website and social channels.Bllly comes from humble beginnings and we wanted to convey his gratitude to the people and sponsors that helped to get him where he is today.
And we managed to hang out with Billy, his wife Brittany and baby daughter Skylar in Ponte Vedra Beach in Northeast Florida for a few days. Thanks to Billy's manager Sherry Whay of Fairwhay Golf and Angus Murray who created the images for us.
Our recent campaign for Audi, launching the A6 ultra. For this we created TV, outdoor, press and online assets and we're pretty pleased with how the large formats have turned out. Keep an eye out for them. And for the A6 ultra.
Using the proposition ‘Less Stops, More Journeys’ this campaign was about re-enforcing theAudi A6 ultra's position as one of the most efficient and technologically advanced cars on the road.
Retouching — Taylor James
Bombay Pantry; a chain of Dublin takeaways and a growing retail brand can justifiably boast of being the best producer of Indian food in Ireland. Our task was to create a brand of international quality that would be on a par with the product itself.
Using quirky brand stories as our starting point, we expressed the Bombay Pantry essence in words, images, packaging and store experience. Photographer Collin Hughes brought a warm, lifestyle aesthetic to the job and we complemented his images with a design style that is contemporary while being characterful and craft-inspired.
Our work for Bombay Pantry was awarded with an ICAD Bell and was recently selected for inclusion in the historical archive of The 100 Design Archive.
Photography — Collin Hughes
Branding design and website for World Number One golfer Rory McIlroy. Atomic was tasked with getting fans closer to the world's most exciting golfer and giving them an exclusive insight into his life on and off the course. Our creative concept presented the real Rory; rapidly becoming the world's most popular golfer.
We created an unadorned visual style for Rory and produced imagery and content that captures his raw essence: no hair and make up, no crew, no setups. Just the way Rory wanted it and the way we love doing it. Our solution is un-engineered, real and a means to bring lovers of the game closer to their hero.
Photography — Collin Hughes
To help promote Life Style Sports' latest running & fitness campaign, Atomic worked with the team in sports and fitness tracking specialists Endomondo to devise a month long challenge, encouraging people to get out and run. The challenge asked people to get out and cover as many KMs as possible (in 5km intervals) over a period of days with rewards for the top three runners at the end of that period. Life Style Sports also gave out prizes at random to people throughout the campaign.
Watch the video to learn more.
The Gaelic Players Association needed a campaign to speak to its 2,500 members about breaking down the stigma of mental health and emotional wellbeing. Like many young men, players rarely talk about their feelings and some have had experiences with depression, anxiety, addiction and suicide. And they also have to deal with the pressure of match day. We created the concept of ‘We Wear More’ using high-profile players to show that despite being inter-county heroes, these are also young men with issues to deal with.
Although the brief was to reach the 2,500 players, the campaign struck a chord with the general public with over 15,000 views of the accompanying video to date. The posters live in and around the Croke Park area, being seen by thousands of GAA fans on match days.
Photography - Kieran O'Donoghue